On page optimization

FAQ – OnPage optimization OnPage optimization is the basis for success The OnPage optimization describes all methods of SEO, which can be done on your own site and are not externally influenced. They are your own responsibility and are part of a reasonable...

Off page optimization

FAQ – Off page optimization An OffPage optimization is a long process A successful search engine optimization also requires a so-called off page optimization. Here your page is made more popular on the Internet. This is achieved by so-called backlinks on other...

Paid search

FAQ – Paid search The paid search should be perfectly structured Paid searches are advertisements that are placed in the major search engines such as Google, Yandex, Bing, Yahoo or Baidu. They usually appear above and beside the organic results. In the paid...

Sitemaps

FAQ – Sitemaps Sitemaps are important for users and search engines Sitemaps have been standard for many years when it comes to successful measures for the optimization of a website. A sitemap can be submitted to search engines in various formats. The two most...

Google Optimize Tool

FAQ – Google Optimize Google Optimize in Web Marketing Google Optimize has been part of Google’s marketing platform since 2011. Besides a free A/B test, you can use numerous additional functions. This gives you a quick overview of the performance of your...

Cost per click

FAQ – Cost per click (CPC) The cost per click is crucial for success! The cost per click is an important efficiency factor for search engine advertising (SEA) campaigns. The average price per click is calculated for individual search terms as well as for all the...