Useful tools for keyword research
Here you will find some useful tools for effective keyword research.
The Google Keyword Planner
The Google Keyword Planner offers numerous functions around an effective keyword analysis and keyword search. The formerly freely available tool can only be used with a fully set up AdWords account. This also applies if you do not intend to place an AdWords ad. Nevertheless, it is worthwhile to set up such an account, because you get many additional functions available. You can find the keyword planner in the Google Ads account under: Tools and Settings in the subcategory Planning.
With the Keyword Tool you can define your own keywords, as well as your competitors under the magnifying glass, which you should do in any case. We use this function to define numerous keywords for our customers and coordinate them together with them.
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Google Instant
Google instant has been part of the Internet search since 2010, like a browser belongs to the computer. This very useful feature allows to specify internet search queries before the actual search term is completely entered. With this feature, suggestions for search terms are suggested by Google as the user enters the term. The search term is pre-selected by Google and useful additional keywords are integrated into the suggestions.
This function has not only resulted in far-reaching changes in search engine optimization. It also brought about serious adjustments for the implementation of Google AdWords campaigns. The search behaviour of millions of users has changed due to this tool and many agencies had to adapt.
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Keywordtool.io
A really fantastic tool for a good keyword research is offered by the website of Keywordtool.io. After entering a keyword, the website ejects up to 750 keyword suggestions, which are more or less related to the entered keyword. Besides local keywords, national and international suggestions are also offered.
Soolve
The online portal of Soolve works similarly well, which also throws out numerous keyword suggestions that are related to a keyword entered. Such functions are especially useful for building up online shops, as the corresponding categories and filters can be determined very clearly. The tool accesses the most diverse data stocks of large Internet portals and thus offers real added value.
Semager
A really practical tool is also the website of Seemager. This applies to the determination of your own keywords as well as to keywords of unloved competitors. After entering a web page, the online portal ejects masses of keywords that are found on the web page for a specific search term. You can use the tool for the main domain as well as for sub-pages or sub-categories.
Ubersuggest
Another useful tool is the website of Ubersuggest. With this tool you can check your own website as well as those of your competitors. This works in several languages. Some functions are available for free. But if you want to see more, you should have one of the basic accesses set up.
We use all tools and software products for our customers that we think are useful. Of course, we do not do without professional software from the major vendors, but we believe that even free tools can provide very good results.