E-mail marketing is cheap, effective and universally applicable
Email marketing for small, medium and large companies with WSO International
Successful e-mail marketing must be perfectly planned!
E-mail marketing is an effective method of increasing sales and retaining customers. Many companies are already using email marketing successfully and the number is constantly increasing. If you are using or planning to use email marketing, you should pay attention to a few points, because many companies also make mistakes when sending out emails. This starts with the layout and ends with the implementation of the DSVGO guidelines.
What other reasons are there?
You can optimally push seasonal sales curves additionally.
With e-mail marketing, there is only minimal wastage.
Even small businesses and start-up companies can immediately start to acquire and retain customers without incurring large costs.
Regular contact changes the recipient’s perception of your company and its products and services.
These are only the most important advantages that speak for the use of email marketing. In the following, we will now explain our approaches when it comes to planning and implementation.
Every beginning is hard, even with email marketing!
What do you need to bear in mind when you start using email marketing campaigns? In the beginning there is the planning for the target group definition according to demographic, sociological and monetary target groups. After that you start with the following points:
First of all, you need to attract subscribers who want to receive a newsletter. Ideally, this can be done via your own website and connected social media channels, where you share content and thereby gain subscribers. When generating subscribers, it is absolutely necessary to observe the existing data protection regulations. That’s why you should design the forms to be legally secure, so that you are on the safe side. Once you have generated them for sending, the real work begins.
After that, you should create an editorial plan that covers a period of at least 6 – 12 months. Nothing is more ineffective than quickly created newsletters without a lot of influence in terms of content and image material. It should contain the content, the respective channels for distribution and the necessary additional material.
What are the reasons for e-mail marketing?
There are many reasons for implementing e-mail marketing campaigns. Flexibility and effectiveness are certainly among the most important reasons. But there are many more points to consider:
There is no cheaper way to refer to offers from your own company. The costs for e-mail marketing are significantly lower than for other forms of advertising.
You always address the right target group, because you have to generate the recipients of the advertising mails yourself or buy them specifically.
The evaluations of e-mail newsletters can reflect very accurately the interests of your customers. You can optimally measure the turnover in comparison to the costs, so that you always have the ROI in mind.
E-mail marketing evaluations
Parallel to the first two points, one should also think about the evaluation of e-mail campaigns, because every dispatch should be measured accurately. For this purpose we can recommend some tools that provide a precise insight into the effectiveness. This gives you a good insight into sales, unsubscriptions, contact requests and other data.
When sending out newsletters, take all end devices into account, because this is one of the key factors for the success of the campaign. Match texts and images to the occasion and the target group. There are numerous points to consider, which we would of course check for you.
Less is more! This also applies to e-mail dispatch. Pay attention to high-quality content that contains real added value for the recipient. Use top offers of your company without exaggerating. This is a fine line that we walk together with you.
What can we do for you?
We can support you in planning, implementing and creating high-quality texts and content. In doing so, we grow with you into the respective areas of responsibility. For us, this is primarily a matter of understanding the respective industry. We attach particular importance to this, because for us this is the key to success. We help you to understand your customers better and we benefit from their expertise. In doing so, we provide them with their own external viewpoint, because often we overcome a certain blindness to the company.
E-mail marketing and the advantages
E-mail marketing is good for sales, for customer loyalty and for the learning process in the company. You learn a lot about your customers and their wishes. You also increase the awareness of your company and its products and services.
- Brand awareness
- Click rates
- Sales
- Contacts
We offer them our help without a long-term contract commitment!
We would like to bind you to us through our services. Therefore we renounce long-term contractual obligations and high start-up costs. That is why we have a long-standing customer base, some of whom have been with us for over 10 years!
Let us start!
Make an appointment and let us develop a campaign that is successful!
Location
WSO International
Grevenbroicher road 45
50829 Cologne Germany
Phone: +49 221/29884152
e-mail: info@web-seo-online.com