Social media campaigns are suitable for regionally oriented companies as well as for companies operating nationwide. The only difference between the two is the question of budget, because nationally oriented social media projects should naturally be calculated on a larger scale. Nevertheless, both social media campaigns should start with a smaller budget, so that no money is wasted and the agency can optimize the campaigns promptly.
The Internet is of great importance for the purchasing decisions and information gathering of users of all ages. This importance has also been recognised by the communication experts of companies. Marketing and PR work has been subject to constant change ever since. Social media marketing is now a fixed component in the advertising area of the World Wide Web. Over two thirds of Internet users are registered on social media platforms such as Facebook, Google Plus, Twitter and Co. According to a 2012 study by ARD and ZDF, 76% of users in Germany are registered on such social media platforms. Among the 14-29 year old internet users it is almost 100% of users.
Traditional marketing instruments are therefore losing their importance and Web 2.0 is becoming increasingly important in addressing customers. Targeted information can be passed on to thousands of users extremely quickly.
Targeted communication is the most important component for a successful social media campaign. Advertising messages have to be communicated in dialogue, because Internet users want to be taken seriously and not be overwhelmed with advertising. Our and potential customers need answers to their questions and they are looking for them on the net. And here lies the opportunity for companies. Blogs, Twitter, Google+ and Facebook provide the answers and give companies the opportunity to present themselves transparently. Web-SEO-Online helps companies to present themselves optimally on social media platforms.