Bing follows in the ranking factors
The search engine Bing has completely revised the guidelines for webmasters and now gives more points for a better ranking. In the essential points, the factors do not differ from other search engines, which is why the question of the rather late date for the revision arises.
Further adjustments to the Bing guidelines
In addition to the newly added ranking factors, other revisions have also been made. The Bing Webmaster Guidelines have been fundamentally changed in content and are now easier to understand for webmasters. The crawling of a website was updated and at the same time the necessary indexing was revised. Furthermore, technical processes for Java Script have been updated.
source: Bing Webmaster Guidelines
The new guidelines for a good organic ranking essentially comprise the following points:
- – The relevance of a website and the existing texts now plays a bigger role in the top rankings at Bing.
- – The website should have reputation and credibility. The higher the credibility, the higher the rankings.
- – The usability of a website is becoming more and more important for organic rankings. Therefore, one should also think about barrier-free points.
- – The topicality of a website, combined with ever new content, is also becoming more important. The more up-to-date a website is, the higher the keywords in the rankings.
- – The loading time of a website, connected with mobile devices, is also taken into account more strongly in the rankings.
- – The location of a company plays a greater role in the organic results, especially when it comes to local search queries.
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