FAQ – Content marketing
Content marketing as a strengthening of the brand
Content marketing is fundamentally different from all other strategies used to sell goods and services over the Internet. Content marketing is about strengthening a particular brand and increasing trust in branded products. The approach is particularly interesting if you are aiming for long-term customer loyalty and you want to greatly increase the awareness of your own brand.
At the same time, if you persistently pursue the strategic goals, you achieve a kind of expert status and strengthen trust in your own brand. This helps a lot when, for example, you want to establish new products on the market.
Content Marketing Strategy
The strategy in content marketing is to publish exclusively high-quality content, which is supplemented by equally high-quality image and video material. Everything is staged in such a way that website visitors recognize a real added value and ideally have the opportunity to share the information they find in social media. Useful additions can be offers for download, a newsletter or your own podcast. In addition, advice pages can be supplemented with infographics, tests and surveys.
Commerce and added value - is that possible?
Especially for clients who are aiming for direct commercial success, they often add their own blog. In contrast to the commercial part of the website, this blog contains a highly informative area with added value. We advise our customers in detail about the possibilities and put ourselves in the visitor’s position, since many companies have often become somewhat “operationally blind”, which is a totally human trait. Therefore we try to show a different point of view and develop it with the customer.
Content marketing in search engine marketing
Content marketing plays a major role in today’s SEO strategy. Especially due to the last Google updates of the last few years, Google and other search engines can better and better distinguish good text from bad text. This basically means that even with SEO or SEA agencies, the good agencies prevail. A good service provider always pays attention to the improvement of a brand, because this generates more sales and more visitors or potential new customers.
Content marketing is always a long-term project
Anyone who deals with the topic of content marketing and, if necessary, commissions an agency with it, should always think long-term. In contrast to SEO and SEA campaigns, which are designed for the short and medium term, you can achieve long-term success with content marketing. Therefore it is important that an agency always points out such a strategy and keeps an eye on its own brand.
Location
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Grevenbroicher road 45
50829 Cologne Germany
Phone: +49 221/29884152
e-mail: info@web-seo-online.com