Google extends functions for improved customer approach

The Google business manager has been part of the extended range of services for addressing customers in a targeted manner for several years. Here a faster interaction is promoted and the user is provided with numerous new functions. While the new functions are completely available on Android devices, iOS devices can only use the functions in conjunction with Google Maps.

How can I use the functions?

Through Google Business News, which is already used extensively by numerous large discounters or specialty stores, you can send information about individual articles, videos and current information about the store. Users can search for a specific article or store and start a news function in the organic search results. This is connected to the company and the user starts a dialogue with the company.

First successes in the USA

The new functions are already being increasingly used in the USA. Currently, the new details are only available in English, as is the related customer service from Google. However, an extension to other countries and languages seems to be only a matter of time. If you already have an English language website, you can already use the new functions via API.

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Google extends functions for improved customer approach