When defining a target group, the respective interests are particularly interesting, because they can have an extreme influence on the quality. In addition, they provide information about the needs and thus a buyer clientele can be narrowed down extremely well. Purchasing power also plays a decisive role, as it determines the classification in the competitive analysis and in market segmentation. If you have several similar products in different price categories (Basic, Standard, Premium), then you should orient your sales strategy accordingly.

The next step in the classification of target groups is to select specific potential buyers who can be considered as buyers for a specific product. This is often due to the distinction of certain interests or needs. Almost all factors play a role here, because otherwise you have wastage that can actually be avoided. The product to be marketed plays a decisive role here due to its specific characteristics, the region in which it is sold or other factors.

In the final target group definition, the marketing strategy is tailored and automated to the respective target group. Here, the customer can satisfy his own wishes and needs by putting together the product himself. This can be done with a configurator or similar tools. For example, a product filter can also be installed to take all variants into account.

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