Amazon product ads can bring quick success
Amazon product advertisements are a good way to increase sales and make your brand better known.
Amazon product ads
Product advertisements at Amazon have been one of the most attractive ways of offering your products for some years now. The internet giant Amazon has been offering this possibility since 2014 and since then the number of dealers and their products have multiplied. Here, after clicking on the advertisement, the customer is directed to the retailer’s online shop, which in turn completes the purchase itself. These product advertisements have advantages for both parties, because the reach of Amazon is enormous and the retailer can achieve enormous sales within a very short time. In return, Amazon can generate further data on purchases made and expands its own range with high-quality products.
Where are the ads displayed?
After the products have been entered by the retailer, only Amazon can decide in which category or at which location the ads will be displayed. However, due to the high coverage of all European Amazon platforms, you can be sure that many people will notice the ads. As with Google AdWords, the bidding factors also decide which position is taken with the ad. Amazon also reserves the right to show ads in France, England and the USA.
What do merchants urgently need to consider?
Amazon product advertisements, just like other forms of advertising, have some basic requirements which should be observed without fail. Especially newcomers to online retailing need to look carefully before placing advertisements. Otherwise, the return on investment ROI can quickly turn out to be negative, because the flow of visitors can quickly increase. The respective product presentation is a decisive point for increasing sales. The available means of payment are also important, as they often have a decisive influence when an abandoned shopping cart is left behind. We advise our customers in detail before they place advertisements on Amazon, so that they can quickly recoup the investments they have made.
How do you place Amazon product ads?
The prerequisite for placing Amazon advertisements is your own Amazon account with seller status. Afterwards, the desired products can either be entered manually in the platform or a mass import can be carried out. The master data of the article must include the name of the product, an image with the resolution 500 x 500 pixels and of course the price with the shipping costs. In addition, an article number, a unique stock numbering and an EAN number must be entered. For a good presentation of the article a product description and the corresponding keywords must not be missing.
How is the billing done?
All Amazon product ads are billed per click. The price for a click is based on the minimum bid and the respective category for which the minimum bid applies. The merchant sets up the highest price, because he wants to pay for a click that has been made. The Merchant also sets the daily budget. Due to a lack of a monthly basic fee and a lack of minimum sales, the Amazon product ads can be designed quite flexibly. Moreover, Amazon enjoys a certain degree of trust among consumers that can be transferred to their own products.
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