The click price of a search term can, as mentioned before, fluctuate extremely strongly and even end up in the middle two-digit Euro amount. In many cases, it is not even comprehensible for advertisers. Since every advertised keyword has a so-called quality factor, one must always try to get this quality factor as high as possible. In short: the higher the quality factor, the lower the click price. Furthermore, the selection of keywords plays a decisive role. The more specific the keyword, the easier it is to improve the quality factor.

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Many companies place advertisements on Google, Bing, etc. and have no or only moderate success. In many cases this is due to a lack of expertise and wrong decisions. Thus the click prices rise fast and hard earned advertising budget is fast used up. The points mentioned are only some of many points which can let the click prices sink. We pursue the goal of our advertising campaigns to increase the advertising budget tenfold within a fixed period of time.