For whom is Facebook advertising suitable?

Companies should ask themselves first and foremost questions: Do Facebook ads fit my business?

Most companies can answer this question with “yes”, unless they are operating in an absolute niche market. Facebook Ads primarily provide for higher visitor numbers in the previously defined target group. If the website has been prepared accordingly beforehand, the higher visitor numbers lead to more contacts or inquiries and increased awareness of the company. If it is approached correctly, extensive mail distribution lists can also be created, which are built up to a potential buying group. Since many small and medium-sized companies often do not implement Facebook advertising properly, they often lose money without having achieved a proper response.

How do I get fans on my profile?

Having your own blog with quality text and interesting information is a great way to get people to get in touch with a company. Regular podcasts and your own video productions are also paths to follow. Another path is Facebook fan ads. Here you collect new contacts by providing free information, PDF files or other things that can attract new people to your profile and website. With a little bit of skill, you can get a subscription to your newsletter or a contact request on the first contact. If you advertise your website, you also get valuable content without putting the visitor under pressure. Pictures and own videos are perfect for this. Visitors to whom you help with information may mention your website in other forums and thus attract more visitors.

If the list of friends has reached a considerable size over the weeks and months, the Facebook ads will follow, which are useful for acquisition. With the new “friends” you can define target groups very well, because you know the history of the contacts. This works just like with “real” friends. You got to know one of them while playing football, the other one in a pub etc.

With the Facebook target group definition you can now control your ads exactly and increase the probability for a successful campaign. So-called wastage, i.e. visitors who are not interested in your products or services, can be minimized with Facebook advertising.

What do you need to consider technically with Facebook advertisements?

Technical aspects that you should consider with Facebook Ads:

The guidelines for images in Facebook Ads are set individually for each ad format.
Facebook recommends that images be 1200 x 628 pixels in size for optimal display. The minimum is 600 pixels in width and height of the images. As format you should choose JPG or PNG. Facebook allows a character length of 215 characters in the text and 25 characters in the headline. Do not forget the link description of 30 characters.

Facebook carousel ads

Facebook carousel ads include several different ways to promote your company. Here, images, videos and text are combined and delivered to the Facebook community for one or more products. This also applies to services, of course. In some cases it makes sense to create a landing page as a landing page for visitors, which is optimized for the product or a special service. For each ad, up to 10 carousel maps are created, which the visitor can access by wiping on his smartphone.

The ads appear on the Messenger homepage, as feed, on the Facebook marketplace and in the Audience Network. Facebook has set the specifications for the images at one of 600 pixels for height and width. The carousel Massenger advertisement requires at least a resolution of 254 x 133 pixels for the pictures. For the videos the resolution must not be less than 1080 x 1080 in the formats Jpg4 or MOV. For the text of the carousel advertisements you can use up to 125 characters and for the headline 40 characters are allowed. The description for the link is allowed 20 characters.

Create Facebook In-Stream Video Ads

The Facebook In-Stream ads are suitable for almost all companies and service providers who want to increase brand awareness or interactions. The individual core data of the advertisements, e.g. budget, time frame and the respective target group are entered in the Facebook advertising scheduler and combined with the respective intention of the advertiser. Here, one can distinguish between the acquisition of potential customers, video views, downloads or similar. With regard to the size of the images, Facebook recommends 1200 x 628 pixels for the JPG and PNG formats. The height and width of the selected images must not be less than 600 pixels. The advertising text is limited to 215 characters per ad, whereby the title may not exceed 25 characters. The link description is also limited to 30 characters.

Facebook ads for the marketplace

The Google Marketplace offers countless items for sale and purchase. Advertisements in the Facebook marketplace reach Facebook users by means of their own app when shopping. The ads also appear on Instagram, Messenger and the Audience Network. They appear parallel to other identical or similar product groups when they are placed. The budget is individually determined, as is the desired position. The guidelines for the images start with the resolution of 1200 x 628 pixels desired by Facebook, but the size of 600 x 600 in JPG or PNG formats must not be less than this. The highest resolution should always be chosen for the videos. For the videos, a maximum limit of 4GB applies, whereby the length may not exceed 240 minutes. The display text is limited to 125 characters and the headline ends with 25 characters. The link description ends at 30 characters.

Facebook sponsored news ads

Facebook offers sponsored message ads if you have already made contacts in Facebook Messenger, for example, but they have not led to the desired conclusion. This falls under the category of re-marketing and is a proven means of further attracting interested visitors. The technical requirements for images and texts are the same as those used for Facebook and Instagram. Facebook offers to use the same ads.

Facebook Collection ads

With Facebook Collection ads, pictures and videos are added to Facebook feeds and forwarded to a website or a company app. The upload takes place in the mobile news feed. As far as the technical requirements are concerned, it is important to note that the picture size must not be less than 600 x 600 pixels. The maximum picture size is 30MB and should be in JPG or PNG format. The videos have a maximum length of 12 minutes, although much shorter lengths are expressly recommended. The maximum video size is 4 GB and the recommended formats are MP4 or MOV. The ad text ends at 90 characters, and the caption should not exceed 25 characters.

If you have any questions about a project in the field of Facebook ads, please contact us. We will be happy to help you!