FAQ – Google My Business
Google My Business in local search
Google has a wide range of offers for small, medium and large companies to present themselves. One of the probably oldest and most well-known possibilities is the Google My Business entry. A few years ago this was called Google Places and was supported by numerous features. These included, above all, the extensive data material from Google Maps. With Google My Business Google offers the possibility to be present at Google for every company. You don’t even need your own website.
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Development Google My Business
In the early days of Google Places, many companies were registered with Google Places without their knowledge. The information came from numerous sources such as yellow pages or was entered more or less professionally by users and company owners. Over the years, Google has increased the value of these listings and gradually set higher quality standards. In addition, the functions have been continuously expanded and useful extensions for a professional company presentation have been developed. Meanwhile the Google My Business entry is one of the most important instruments for local search engine optimization or local search engine advertising.
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Google Analytics and GMB
By linking Google My Business and Google Analytics, website operators can recognize the visitors of the entry and evaluate the search phrases. This offers companies the opportunity to optimize and expand their own website. It also offers the possibility to develop and locally spread their own brand.
Bookings via Google My Business
The next step is currently being tested and will probably be implemented worldwide within the next few months. Google My Business will be linked to numerous booking platforms, so that bookings can be made directly via the entry. It remains to be seen which new functions will be added in the future.
Source: Google my business
Growing dynamics
Due to the constantly growing functions, the entry has become much more dynamic and many locally based companies now benefit from the growing importance. The rapid increase in search queries via tablets and especially smartphones also strongly favoured the development. User surveys have shown that half of all searched companies were visited via Google My Business on the same day.
In order for the company entry to be as meaningful as possible, pictures, videos, company logo and many other additional functions can be used. In addition, there is the possibility to publish news and present offers. A core function from the beginning, however, are ratings. They should help the internet user to find the right shop or restaurant.
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Ranking factors of GMB
The ranking factors for Google My Business entries naturally differ from those in organic rankings, as GEO data in particular influence the entry. In addition, there are many small factors that depend mainly on ratings, activity and interaction. If you have a local SEO done to make your company more present, you should fall back on an experienced agency.
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