Google will soon allow free offers in the Google Shopping search function. Merchants can control these offers via the Google Merchant Center. This is Google’s response to the ongoing corona crisis and will support the retail industry, enabling users to offer a much wider range of goods and a greater choice of retailers.

Google Merchant Center

Google Merchant Center

Google offers assistance in placing the offers on a corresponding help page. The entries are already visible in the USA and should be further expanded in the coming days.