Use Microsoft advertisements perfectly!
We help you to place advertisements on Bing, Yahoo and MSN, which will increase your sales in the long run.
Microsoft Ads campaigns
Microsoft Ads Campaigns allows advertisers to display ads on the search engines Bing and Yahoo. The principle of Microsoft Ads advertising is similar to that of market leader Google. The customer pays the cost of clicking on an ad. In addition, Microsoft, just like Google Ads, provides a so-called editor, which can be downloaded as software to the computer.
Target group definition
Target group definition is also one of the most important preparations for successful advertising campaigns at Microsoft Advertising. Here, as with all other advertising campaigns, the respective target group is selected according to geographical, sociological and demographic criteria. In addition, target group specific factors should be taken into account. These include, for example, the relevant days of the week and time of day that could be relevant for the advertisements.
Click prices for Microsoft ads
The click prices for Microsoft advertisements are mainly based on the click rate and the quality factor assigned to the respective keyword. This results in a direct dependence on the quality of the ad texts and the text of the respective website. The respective length of stay and interaction are also included in the click price. Another factor is of course the competition, which also competes for the respective keywords.
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Microsoft partner websites
The reason why the ads can be placed on Bing and Yahoo is due to the cooperation of both companies in the last years. Through the joint marketing of ads, a cooperation between several companies has been established, which are brought together in a common network. This network includes, for example, LinkedIn and several other companies.
Microsoft Ads and reach
Microsoft’s advertisements are limited to the search results of Bing, Yahoo, MSN and other partners. Depending on the platform, you can choose between search ads and content ads, which must be optimized according to the search queries. The content ads are closely linked to the Microsoft network. You cannot choose between the individual portals for content ads, because they are sent out everywhere. In this case the sending is directed to the respectively opened side area of the partner web pages.
Microsoft as an alternative
Microsoft advertisements function with superficial view just like with the market leader Google. The most serious difference is surely in the range, since Microsoft has only a small market share. However there are already industries, with which advertisements are worthwhile themselves with Bing, Yahoo and MSN. Many authorities are obliged to create search queries exclusively via Bing. If these fall into the target group, then one should think about it.
There are also other reasons to think about Bing ads. We have had consistently positive experiences with customers who are interested in Microsoft ads. If you have any questions about the possibilities, please contact us. We will gladly help you!
Our services at Microsoft Ads
We optimize your campaigns and ad groups for an optimal use of the available budget!
What do we look for in Microsoft advertising campaigns?
For a successful Microsoft campaign many small factors are crucial!
Quality factor
We ensure a high quality factor and thus lower click prices!
Text optimization
For a successful campaign you have to create the right text and place it on your own site!
Keyword research
We select and monitor the development of keywords within the individual campaigns.
Advertising at Bing
We publish your ads at Bing and check the results daily.
Advertising on Yahoo
We publish your W erbeanzeigen on Yahoo and check the results daily.
Advertising on MSN
We publish your ads on MSN and check the results daily.
Microsoft Advertising Success Factors
For the creation of successful Microsoft campaigns you need expert knowledge that is constantly being expanded!
- Quality factor
- High click rates
- Sales
- Contact requests
Location
WSO International
Grevenbroicher road 45
50829 Cologne Germany
Phone: +49 221/29884152
e-mail: info@web-seo-online.com