FAQ – Reputation Management
Reputation as a means of customer acquisition
One important point, perhaps in advance: No company in the world with more than 1000 customers per month can always satisfy all customers equally. If a customer does not feel the fullest satisfaction, then usually nothing happens. However, there are also justified complaints that sometimes appear on the Internet. Due to the anonymity of the Internet, however, contributions, ratings and other comments that have nothing to do with objective criticism often spread. Then you should restore your own reputation.
Reputation and image change
When reputation management is used, good and bad factors that can have a negative impact on the external image of a company are monitored. Valuations in particular play a major role here, as they increasingly influence user behavior. A few bad ratings can lead to massive losses in sales and cause lasting damage to a company’s reputation
What is the second step?
Once you have an overview of the individual entries, you can take targeted countermeasures. The first step is to find out which criticism is justified and correct the error(s) first. Then you should comment on these reviews, if possible, and communicate the changes within the company. This shows that a company is open to criticism and handles it well.
Is reputation management part of SEO?
If you have hired an SEO agency, you should not have to worry, because negative reviews, comments and other contributions should always be a good agency in mind. With professional SEO agencies, reputation management is an integral part of SEO. However, you should have a little patience with it, especially if several negative contributions have accumulated. This is a process that can take several months.
What is the first step?
First of all, one should first determine whether and how many negative comments exist about a particular company. You can use software to help you do this or you can do a manual search. Once you have found what you are looking for, you should then create a catalogue of measures to counteract these negative evaluations or press releases.
What is the third step?
Then you should collect positive reviews yourself and ask your customers to write a review. A professional SEO can also help to improve your reputation by attracting more visitors. If you have the opportunity, you can also create a more positive image through press releases and blog posts.
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