When calculating the return on investment, a distinction is made between different approaches, which, however, basically pursue the same calculation objective. In business administration, profit is divided by turnover and multiplied by the turnover achieved divided by the capital employed. The result is multiplied by 100 and then you get the return on investment.

The situation is different when you look at search engine advertising SEA. There the time factor is also present, but mostly in shorter cycles. There you have the bounce rate, the buyers and the returning visitors who become buyers a little later. The returning visitors form the medium-term foundation for a successful SEA campaign. For both marketing strategies, the KPI that determines the performance of a keyword can be used to calculate the return on investment. In both cases, we ensure a good to very good return on investment because we adapt all our measures to the needs of the customer.