Search engine marketing (SEM) for targeted website performance
The possibilities of targeted search engine marketing are obvious:
- Fast and flexible campaigns
- SEM campaigns for every budget
- Quick and inexpensive campaign set-up
- Preselected Traffic
- Fast growing branding
In recent years, the advertising budgets of online campaigns have increased dramatically and the Internet has become the fastest growing form of advertising in the world. Here the advantages of search engine marketing play the biggest role. Studies show that over 90% of all online users first research the Internet before making a purchase. The B2B sector is no exception, because it is precisely here that thorough research is often worthwhile.
Forms in search engine marketing – SEM
While in the past, the placement of advertisements in the major search engines was almost exclusively part of search engine marketing, there are now many more opportunities to sell its services and products on the Internet.
Google Display Network
Here, text ads are placed in the Google advertising network in a target group-relevant manner and displayed with the respective keywords next to the organic search results.
Video advertising on YouTube, topic-related pages and the Google Partner Network. Here you can decide between CPC, or buy larger volumes.
Users who have already visited the site are targeted and reactivated if necessary. Here one speaks of Retargeting.
Social media campaigns are also suitable for the placement of online campaigns, but here the focus of the activity is first of all on increasing the level of awareness. Twitter, Facebook and Instagram are the best known platforms for this type of marketing