2021 User experiences are more strongly integrated into the evaluation of websites
The Google Webmaster Blog recently pointed out that 2021 is a
new ranking factor is introduced: The so-called Page Experience!
The experience of users on a website has played a role in the ranking of websites for some time now, but with the introduction of the Core Web Vitals Google is breaking new ground. The switch to the “mobile first index” is certainly one of the most important reasons for this. First of all one has to ask oneself:
What are the Core Web Vitals?
Essentially, the Core Web Vitals are three values that are used for the rating. These values have been refined and further developed in the last Google Updates.
FID – First Input Delay
If there are interactive areas of a website, the FIP value will play a role. If interactive areas appear on a web page, then ideally they should be visible within 100 milliseconds. If the interactive areas take more than 300 milliseconds, then there is a risk of losing placements.
These 3 factors are now combined by Google to the so-called Page Experience (user experience) and will be added in 2021 as a ranking factor. At the same time, the rule of the Accellerated Mobile Page (AMP) is to disappear from Google Top Stories, which has already been relaxed in the course of the Corona crisis. Furthermore, it was announced from the Webmaster Forum that there will be an announcement about the change half a year before.
LCP – Largest Contentful Paint
This simply measures the loading time required for the relevant areas of a website. A bad evaluation of the LCP means a worse ranking compared to the competitor. If a bad LCP value is present, then often bad server response times play a role or individual resources are loaded slowly. The Google speed test provides information about the current state of a website and at the same time suggests improvements.
CLS – Cumulative Layout Shift
If you have implemented shifts on your website or in an online shop layout, then these are also evaluated positively or negatively by Google. If layout shifts are implemented, then they should not exceed the CLS value of 0.1. Higher values are up to 0.25 still justifiable, but then they are evaluated negatively by Google.