The major search engines like Google can now distinguish very well between natural and unnatural link building. While a few years ago it was still possible to simply buy thousands of backlinks, for about 10 years now you should definitely leave it alone. This does not mean high-quality portals that are editorially maintained and sometimes have a high relevance for one or more industries. In any case, social signals should play a role in link building, as these have been playing an increasingly important role since 2010. Important social media, blogs and video portals are now standard when it comes to organic link building.

If you have a natural link building, you will always be confronted with the nofollow and dofollow attribute. It is now undisputed that nofollow links are relatively useless for ranking in the major search engines. However, they are part of a natural link building process. Therefore you should also maintain entries on portals that do not allow dofollow links. dofollow links are the salt in the soup and the better the page itself ranks in Google results, the more valuable a backlink is for your own website.

A good link building is one of the most important disciplines in website optimization. If you want to take the ideal path, then link building with high-quality content, your own news section or high-quality images is certainly one of the best ways. However, this way is also one of the longest ways of link building. If you have any questions about link building for your website, please contact us.