FAQ – AB-Test Optimization AB Test for a better performance of a website With an AB Test you can evaluate 2 or more versions of a website. The main focus is on performance in terms of visitor numbers, length of stay, bounce rate and sales. When should you...
FAQ – Landing Pages Landing Pages A landing page is usually created for campaigns that have a very specific goal. You can roughly distinguish between landing pages for direct sales and landing pages that are intended to establish contact. Due to the...
FAQ – Target group analysis Analysis of target groups A target group analysis has always been the most important area when it comes to professional marketing. Advertising agencies try to analyze demographic, personal and many other criteria and make them...
FAQ – Google Alert Google Alert as a tool Google Alert is a small but powerful tool for a wide range of applications. If you have a Google Account, setting up the alerts is very easy. This way you can stay up to date on any topic you like. Setting up a...
FAQ – Qualified contacts Qualified contacts for more turnover When you run a business, you are often dependent on qualified contacts (leads). These are people who are interested in an article or a service, who can become new customers and send the necessary...
FAQ – Google My Business Google My Business in local search Google has a wide range of offers for small, medium and large companies to present themselves. One of the probably oldest and most well-known possibilities is the Google My Business entry. A few years...
