KPI Performance Indicator

FAQ – KPI Keyword Performance Indicator (KPI) The performance indicator or KPI is a value that summarizes certain values for a current or future orientation for business decisions. In business administration, the focus is on profitability, liquidity,...

Google Bid Simulator

FAQ – Google Bid Simulator The Google bid simulator supports webmasters The Google AdWords Bid Simulator allows a close look at the development of ad performance when delivered with different click costs. This is done automatically so that the advertiser does...

Google product ads

FAQ – Google product ads Product displays have many advantages Google product ads have also been among the options for paid searches for some years now. They are also billed per click and are displayed at Google Shopping. Therefore, in addition to a Google...

Dynamic search ads

FAQ – Dynamic search ads Dynamic want ads increase turnover Google AdWords offers numerous possibilities if you want to place advertisements. One possibility are dynamic search ads. Here, ads are created that are dynamically matched to the website texts. They...

On page optimization

FAQ – OnPage optimization OnPage optimization is the basis for success The OnPage optimization describes all methods of SEO, which can be done on your own site and are not externally influenced. They are your own responsibility and are part of a reasonable...

Off page optimization

FAQ – Off page optimization An OffPage optimization is a long process A successful search engine optimization also requires a so-called off page optimization. Here your page is made more popular on the Internet. This is achieved by so-called backlinks on other...