FAQ – Abandoned Shopping Cart What is an abandoned shopping cart? The term “abandoned shopping cart” is used when the shopping cart has been filled by a visitor of an online shop and no purchase process takes place and the shopping cart is left...
FAQ – Return on Investment (ROI) Return on investment is the most important factor for success! Return on investment is one of the most important values when measuring the success of a business, company or marketing campaign. Whenever you invest money in a...
FAQ – Accessibility Accessibility of websites Whoever designs a website should also pay attention to accessibility for many reasons, because this can have many positive effects. The global internet is designed so that everyone can use it. Sounds quite logical at...
FAQ – API-interface API-interface An API interface has its origin in the programming of software applications. It is used to connect standard applications of operating systems, databases, or peripheral devices when programming new software, without the...
FAQ – KPI Keyword Performance Indicator (KPI) The performance indicator or KPI is a value that summarizes certain values for a current or future orientation for business decisions. In business administration, the focus is on profitability, liquidity,...
FAQ – Google Bid Simulator The Google bid simulator supports webmasters The Google AdWords Bid Simulator allows a close look at the development of ad performance when delivered with different click costs. This is done automatically so that the advertiser does...
