FAQ – Google Optimize Google Optimize in Web Marketing Google Optimize has been part of Google’s marketing platform since 2011. Besides a free A/B test, you can use numerous additional functions. This gives you a quick overview of the performance of your...
FAQ – Cost per click (CPC) The cost per click is crucial for success! The cost per click is an important efficiency factor for search engine advertising (SEA) campaigns. The average price per click is calculated for individual search terms as well as for all the...
FAQ – Usability Usability is important for visitors When you talk about usability, you can evaluate and improve many things from electrical devices to software products and websites. Usability has always played a major role in products of all kinds. Tests by a...
FAQ – User Experience (UX) Improve user experience In recent years, user experiences have had an ever greater impact on the success of websites. Especially in recent years, due to the large number of mobile devices, the experiences of users with mobile websites...
FAQ – Call to Action A call to action promotes turnover A request for action on a website or in an online shop is an effective way to increase the interaction on a website. At the same time, the conversion rate can be increased and the time spent on the website...
FAQ – Content marketing Content marketing as a strengthening of the brand Content marketing is fundamentally different from all other strategies used to sell goods and services over the Internet. Content marketing is about strengthening a particular brand and...
